About us

FUYAO1989, a paragon of Chinese fashion, is the brainchild of the visionary Yao sisters. Rooted in the rich tapestry of Chinese craftsmanship and culture from their formative years, the elder sister devotes herself to the art of design, while the younger sister delves deep into the research, development, and preservation of traditional Chinese culture. Together, they deftly meld Oriental aesthetics with Western fashion sensibilities, breathing new life into Chinese fashion and forging a distinct new Chinese style.

Established in 1989, the brand is a proud heir to their family - run "Yao Fu Tailor Shop". The "FU" in the brand name is inspired by "福", symbolizing the most fundamental and noble aspirations of the Chinese people: happiness, prosperity, and good fortune. In China, "福" holds a special place in people's hearts, especially during momentous occasions like the Spring Festival. "YAO" is derived from the founders' surname "姚", a name that has endured through the annals of thousands of years.

We are the custodians of the millennial silk - weaving techniques, harnessing natural raw materials like mulberry silk to craft our products. Constantly pushing the boundaries of innovation in fabrics and processes, we are committed to presenting the most exquisitely beautiful and fashion - forward clothing items.

As a trailblazing "New Chinese Women's Clothing" brand, our designs are anchored by Chinese elements at their core. We seamlessly integrate Eastern traditional culture with Western modern fashion aesthetics. With the noble mission of "imparting and perpetuating Chinese fashion", FU.YAO endeavors to create contemporary Chinese - style light - luxury women's fashion, catering to the sartorial desires of the modern, discerning woman.

Here's to all the women around the globe who cherish beauty and fashion.